How Can Gift Promotions Get The Most Benefit At The Least Cost?

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Dealers in the gift industry should know that promotion as a booster for products entering the market plays a pivotal role in the marketing 4P strategy. Therefore, this requires that dealers should learn to spend small sums of money and do big things to plan promotional activities. Only in this way can we gain a bigger market share.

First, the promotion must adhere to the "two highs and two differences" principle

The so-called "two highs and two differences" means "product differentiation, high price, high promotion, and promotion differentiation." That is, when dealers choose products, they must insist on differentiation. Because they are differentiated products, they can adopt high-price strategies. Because of high prices, there will be more room for operation. Because there is space, you can often do some forms. Different promotions. But dealers want to make the promotion work well, and finally make the promotion different.

Adhering to this principle, dealers can independently operate promotional activities while the manufacturer's support is not strong so that the market has remained active. Of course, this model also has a premise, that is, manufacturers must allow dealers to re-price, which is also the most basic authority that dealers must strive for.

Second, the promotion should be systematic and insist on doing regular new

In order to maximize the promotion effect, dealers must also insist on “frequently doing new things”. In addition, sales promotion should not be too nearsighted. Do not wait until the competitor's impact or strike, and then use the means of promotion to fight. In fact, the promotion has different positioning, that is, it can impact the market, better cut into the market, and can effectively crack down on competitors. At the same time, it can also establish a brand image and maintain the popularity, reputation, and loyalty of products and brands.

Therefore, to maintain innovation, sales promotion methods used by competitors, promotional items, etc., do not "chew" people's "chewed cockroaches", which requires dealers to use differentiated promotions to attract subordinates. Channel dealers and consumers.